Time for a Change.

Change is a good thing, if it's on your terms.There is a truism in life that applies to business – if you don’t change anything, nothing changes.

The start of a new financial year is a good time to reassess what worked, and what didn’t work for you in the previous 12 months. Your marketing in particular should be reviewed – test an idea, measure it’s success, and test again.

With this in mind, here are five ideas on what you could be looking at to kick start your business this financial year:

1: Website – if you don’t have one, stop reading this and CALL US NOW! The website is at the heart of today’s marketing. If you can’t be found on the internet then chances are a lot of business is just passing you by. At the very least register your business’ domain name before your competitor does!

2: Email marketing – still the most cost effective way to market your business and keep in touch with clients. A well-designed and written email will reward you with good ROI. If you’d like to learn more, we suggest you attend this upcoming presentation hosted by Interactive Minds in Brisbane. Which brings us to…

3: Networking – if you haven’t tried this method of attracting new customers, maybe it’s time you did. There are professional networking groups that you can join, such as <BNI> while others offer the chance to learn and meet new people in a more social environment. Two that we frequent in Brisbane are Interactive Minds and Networx Brisbane.

4: A new look: how long has your stationery had the current ‘look’? Giving your brand a refresh is a great way to keep your business looking current and relevant. There’may be no need to re-invent your image or alter your branding; a simple ‘facelift’ could have the desired effect. 

5: Referrals – word of mouth is often cited as having the greatest influence on the decision-making process of individuals. And businesses are made up of individuals. A positive review from a satisfied customer may be enough to swing more work your way.

Here are some other reasons for getting testimonials you might not have considered:

  1. Social proof from delighted clientele is more powerful than purely promoting yourself. Consider the reach of the average facebook or twitter user;
  2. When a client gives you a testimonial they also remind themselves why they choose to buy from you;
  3. You get deeper insights into what your clients value most about you and your brand, giving you the opportunity to increase (and promote) the benefits of your product or services;

It’s also a good idea to add testimonials to your website, and use them in your own social media. If you are placing them on your website don’t place them on a page especially devoted to them. Ask yourself how often you have visited just such a page. Most people don’t. By scattering them throughout your site they are more likely to be seen, and will remind people of the esteem in which others hold you.

Remember, change brings opportunity. Just by thinking of the changes you can make, you are being pro-active about your business, which is better than having to be reactive at a time that may not suit you. Change is best when it is on your terms.

What you don’t want is to be thinking in twelve months how different things could have been, if you had acted now.

What other changes do you think would benefit your business? 



About Jeff Polley

I'm interested in life and making the most of it. I have a fondness for good coffee and scintillating conversation. I don't act my age. For more you can follow me on Twitter - @xmpieman
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