Monthly Archives: June 2014

“Does it Come in Rat?”

Have you ever been told that marketing is a waste of time and money, something that spin doctors and big firms dabble with in order to garnish a tax deduction or appease the board perhaps. Maybe they think that the … Continue reading

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It’s Not About the Product

Do you remember when the best idea you could have for a business was to build a better mousetrap? And then the world would beat a path to your door…right? Well, I’m to say that if you do that today, … Continue reading

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