Category Archives: Uncategorized

The Land Don’t Lie!

There was a time (in what seems like a distant past) when I could do all the things I loved; one of them was bushwalking. Knowing how to use a map and compass is pretty much an essential element of such … Continue reading

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Just Like Riding A Bike!

I was watching this video this morning, and it struck me that starting and running a business is like learning to ride a bike. At the start, it all seems so damned daunting – even with training wheels on and someone running alongside. You’re expected to balance, … Continue reading

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ACCESS ALL AREAS – The Pass to Success

During the ’90s I lived a double life. By day I worked in the printing industry; by night I was one of the city’s best live performance photographers, covering the sport and music scene from top to bottom. (Click on … Continue reading

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It’s Not About the Product

Do you remember when the best idea you could have for a business was to build a better mousetrap? And then the world would beat a path to your door…right? Well, I’m to say that if you do that today, … Continue reading

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What Are The Odds?

One of the great truisms of marketing is that it’s not a cost, but an investment. And yes, done properly, with accurate tracking and reporting, this should be the case. But not everyone sees it that way. For some people, … Continue reading

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A Little Local Knowledge Is A Good Thing!

If you have a website, then at some point in time you have probably googled it to see how it ranks. People google themselves just to see what comes up (it’s scary how many weird people share my name!), so … Continue reading

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Google and the Art of Omnipotence.

Things are pretty topsy-turvy right now in webland. Google seems desperate to prove that it knows us better than we know ourselves. And Facebook is just as desperate to prove that anything the G can do it can do too, … Continue reading

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