Author Archives: Jeff Polley

About Jeff Polley

I'm interested in life and making the most of it. I have a fondness for good coffee and scintillating conversation. I don't act my age. For more you can follow me on Twitter - @xmpieman

The Land Don’t Lie!

Posted on April 4, 2016 by Jeff Polley

There was a time (in what seems like a distant past) when I could do all the things I loved; one of them was bushwalking. Knowing how to use a map and compass is pretty much an essential element of such … Continue reading →

Posted in Marketing, Uncategorized | Tagged audience, campaign, climbing, journey, listening, maps, marketing, overcoming obstacles, Planning, results | Leave a comment

Jump To It!

Posted on January 22, 2016 by Jeff Polley

It’s the start of a new calendar year. So picture this… I’m in a room packed with attentive and intelligent people who want to improve their business. The talk I’m giving on marketing and branding has been well-received; their minds are ticking over. But … Continue reading →

Posted in Marketing | Tagged #2016, #branding, #business, #decisive, #Just do it, #marketing, #moral, #New Year, #positive, #resolutions, #taking action | Leave a comment

Fashioning Your Business

Posted on June 14, 2015 by Jeff Polley

The world of fashion is an amazing place, full of ego, genius, strategy and emotion. Yeah, it’s a lot like the stock market… It’s also a lot like your average business, and how you fashion that is often an indication … Continue reading →

Posted in Marketing | Tagged #business, #competition, #culture, #design, #fashion, #function, #marketing, #off-the-rack, #social media, #standards, #story, #teamwork, #vision | Leave a comment

Just Like Riding A Bike!

Posted on May 11, 2015 by Jeff Polley

I was watching this video this morning, and it struck me that starting and running a business is like learning to ride a bike. At the start, it all seems so damned daunting – even with training wheels on and someone running alongside. You’re expected to balance, … Continue reading →

Posted in Uncategorized | Tagged #beginning, #business, #competition, #cycling, #dedication, #dreams, #inspiration, #learningtoride, #lessons, #ridingabike, #Rudimental, #sharing, #success | 2 Comments

When Breaking Isn’t Bad

Posted on May 4, 2015 by Jeff Polley

“Everything has a time, and everything dies.” ( The Doctor, Season 1, Episode 2) That’s a nice way of saying nothing lasts forever. And given that it is inevitable that things, whether they be machines, systems or relationships can all … Continue reading →

Posted in Marketing | Tagged #breakdown, #broken, #business, #change, #everything has a time, #fixed, #history, #organisations, #problem, #repairs, #strategy | Leave a comment

ACCESS ALL AREAS – The Pass to Success

Posted on April 22, 2015 by Jeff Polley

During the ’90s I lived a double life. By day I worked in the printing industry; by night I was one of the city’s best live performance photographers, covering the sport and music scene from top to bottom. (Click on … Continue reading →

Posted in Marketing, Uncategorized | Tagged #access, #access all areas, #business, #capital, #decisons, #gatekeepers, #ideas, #life, #passes, #photography, #success, #technology | Leave a comment

Let’s Shake On It!

Posted on October 27, 2014 by Jeff Polley

“Just sign on the dotted line…and here…and here…” I’m not a fan of the contract. Contracts are cumbersome creations that are more about the lack of trust that two or more parties have in each other than they are about … Continue reading →

Posted in Marketing | Tagged #bargain, #business, #contracts, #deals, #forward thinking, #handshake, #marketing, #relationships, #trust, #understanding | Leave a comment

“Does it Come in Rat?”

Posted on June 27, 2014 by Jeff Polley

Have you ever been told that marketing is a waste of time and money, something that spin doctors and big firms dabble with in order to garnish a tax deduction or appease the board perhaps. Maybe they think that the … Continue reading →

Posted in Marketing | Tagged #advertising, #budgets, #business, #catfood, #marketing, #pet food, #PetBarn, #pets, #shopping, cat food | 2 Comments

It’s Not About the Product

Posted on June 16, 2014 by Jeff Polley

Do you remember when the best idea you could have for a business was to build a better mousetrap? And then the world would beat a path to your door…right? Well, I’m to say that if you do that today, … Continue reading →

Posted in Marketing, Uncategorized | Tagged #Apple, #better, #business, #mousetrap, #people, #referrals, #wom, #WordofMouth | Leave a comment

Word of Mouth – Telling It Like It Is

Posted on July 17, 2013 by Jeff Polley

“Marketing is no longer what you say about yourself; it’s what everyone else is saying about you.” WOM. It’s an acronym for Word of Mouth. And it is possibly the biggest influencer in terms of decision making right now. Word … Continue reading →

Posted in Marketing | Tagged #best-job-in-the-world, #business, #customer satisfaction, #influencers, #mavens, #organic marketing, #thought leaders, #wom, #word of mouth | Leave a comment