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Tag Archives: #business
Jump To It!
It’s the start of a new calendar year. So picture this… I’m in a room packed with attentive and intelligent people who want to improve their business. The talk I’m giving on marketing and branding has been well-received; their minds are ticking over. But … Continue reading
Posted in Marketing
Tagged #2016, #branding, #business, #decisive, #Just do it, #marketing, #moral, #New Year, #positive, #resolutions, #taking action
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Fashioning Your Business
The world of fashion is an amazing place, full of ego, genius, strategy and emotion. Yeah, it’s a lot like the stock market… It’s also a lot like your average business, and how you fashion that is often an indication … Continue reading
Posted in Marketing
Tagged #business, #competition, #culture, #design, #fashion, #function, #marketing, #off-the-rack, #social media, #standards, #story, #teamwork, #vision
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Just Like Riding A Bike!
I was watching this video this morning, and it struck me that starting and running a business is like learning to ride a bike. At the start, it all seems so damned daunting – even with training wheels on and someone running alongside. You’re expected to balance, … Continue reading
Posted in Uncategorized
Tagged #beginning, #business, #competition, #cycling, #dedication, #dreams, #inspiration, #learningtoride, #lessons, #ridingabike, #Rudimental, #sharing, #success
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When Breaking Isn’t Bad
“Everything has a time, and everything dies.” ( The Doctor, Season 1, Episode 2) That’s a nice way of saying nothing lasts forever. And given that it is inevitable that things, whether they be machines, systems or relationships can all … Continue reading
Posted in Marketing
Tagged #breakdown, #broken, #business, #change, #everything has a time, #fixed, #history, #organisations, #problem, #repairs, #strategy
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ACCESS ALL AREAS – The Pass to Success
During the ’90s I lived a double life. By day I worked in the printing industry; by night I was one of the city’s best live performance photographers, covering the sport and music scene from top to bottom. (Click on … Continue reading
Posted in Marketing, Uncategorized
Tagged #access, #access all areas, #business, #capital, #decisons, #gatekeepers, #ideas, #life, #passes, #photography, #success, #technology
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It’s Not About the Product
Do you remember when the best idea you could have for a business was to build a better mousetrap? And then the world would beat a path to your door…right? Well, I’m to say that if you do that today, … Continue reading
Posted in Marketing, Uncategorized
Tagged #Apple, #better, #business, #mousetrap, #people, #referrals, #wom, #WordofMouth
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Word of Mouth – Telling It Like It Is
“Marketing is no longer what you say about yourself; it’s what everyone else is saying about you.” WOM. It’s an acronym for Word of Mouth. And it is possibly the biggest influencer in terms of decision making right now. Word … Continue reading
Groupon Case Study – Deal or No Deal?
Online coupon deals have been with us for a while now. And generally I’ve been opposed to them, especially in the early days when they were structured so heavily in favour of the coupon company. Recently though one of my … Continue reading
Posted in Marketing
Tagged #business, #casestudy, #coupons#, #deals, #Groupon, #marketing, #online deals, #restaurants, #SouthBank
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Imaginative Marketing 