Tag Archives: #marketing

Jump To It!

It’s the start of a new calendar year. So picture this… I’m in a room packed with attentive and intelligent people who want to improve their business. The talk I’m giving on marketing and branding has been well-received; their minds are ticking over. But … Continue reading

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Fashioning Your Business

The world of fashion is an amazing place, full of ego, genius, strategy and emotion. Yeah, it’s a lot like the stock market… It’s also a lot like your average business, and how you fashion that is often an indication … Continue reading

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Let’s Shake On It!

“Just sign on the dotted line…and here…and here…” I’m not a fan of the contract. Contracts are cumbersome creations that are more about the lack of trust that two or more parties have in each other than they are about … Continue reading

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“Does it Come in Rat?”

Have you ever been told that marketing is a waste of time and money, something that spin doctors and big firms dabble with in order to garnish a tax deduction or appease the board perhaps. Maybe they think that the … Continue reading

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Groupon Case Study – Deal or No Deal?

Online coupon deals have been with us for a while now. And generally I’ve been opposed to them, especially in the early days when they were structured so heavily in favour of the coupon company. Recently though one of my … Continue reading

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Brochures and Leaflets – Ten Simple Steps to Success!

Leaflets and brochures have been a staple of the business community almost since printing began. But in a case of familiarity breeding contempt, they are often dismissed in today’s online-oriented world as out of date and ineffective. The truth is … Continue reading

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When Size Matters, Bigger IS Better!

In the world of advertising one thing matters above all others – you’ve got to be seen. It doesn’t matter how good the design, how timely the offer; if you’re not seen, everything else is irrelevant. Large format printing like posters, … Continue reading

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Be the Master of Your Domain (Name)!

Back in the day, everyone understood the importance of registering their business name. It was how people found you in the telephone book. It signified you were a legitimate entity. It’s often the most publicly visible part of your brand – you … Continue reading

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Time for a Change.

There is a truism in life that applies to business – if you don’t change anything, nothing changes. The start of a new financial year is a good time to reassess what worked, and what didn’t work for you in … Continue reading

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Are You QR-ious About the Future?

One of the great challenges for the print industry in the 21st century has been to maintain relevance in a world obsessed with going online. The ability to connect the world of ink and water with the dream-woven realm of … Continue reading

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